Marketing operations, built by someone who's actually done the work.
I’m Jeannie Harold, founder of Wrenmont. I’ve spent over 20 years in marketing — but the version of that story that matters most is the last several years, building the systems most marketing teams don’t have.
Before my most recent marketing roles, I worked in corporate strategic planning and business analysis at Yokogawa, reporting to the CFO — which is probably why I never fully separated “marketing” from “the numbers behind it.” That instinct shaped everything that came after.
Most recently, I served as Marketing Manager, Digital Operations at InnovAge, a healthcare organization serving seniors — a role with director-level scope leading marketing operations across Marketing, IT, Sales, and RevOps. I designed and implemented the marketing reporting frameworks the team used to monitor KPIs and inform budget decisions, drove a 500%+ increase in lead generation through campaign strategy and full-funnel optimization, served as the primary Marketing lead on a cross-functional attribution initiative, and owned the local visibility and reputation work that, it turns out, drove more of our leads than almost anything else.
That combination — reporting that shows what’s working, and visibility that gets you found in the first place — is the whole idea behind Wrenmont.
How I work
I’m accuracy-first. I’d rather tell you exactly what your CRM and attribution setup can and can’t show you than oversell what “AI-powered” or “full-funnel” really means in practice. If I don’t know something, I’ll say so and go find out.
What I bring
- 20+ years in marketing, with the last several at director-level scope
- Deep CRM and MarTech experience: Microsoft Dynamics CRM, Oracle CRM, Kentico CMS, Invoca, Asana, GA4, and more
- Introduced marketing automation — email and event campaigns — via Microsoft Dynamics at InnovAge
- Hands-on attribution modeling and cross-functional RevOps alignment
- Google Business Profile and reputation management expertise, including AI-assisted review workflows via Birdeye
- HubSpot Academy certified, with ongoing platform-native learning
- MBA, Sam Houston State University — concentration in Management
You can find my full background on LinkedIn.
The name
Wrenmont takes its name from the wren — small, sharp-eyed, and precise. That’s the standard I hold my work to.